Urgensi Izin Keamanan Pangan (P-IRT) dalam Upaya Membangun Kepercayaan Konsumen dan Meningkatkan Jaringan Pemasaran

Ahmad Labib Majdi; Julita Farhani; Rena Wulansari; Nur Oktriani Wulan Dari; Alit Latifatul Fuadah; Munadhil Izzul Haqq; Adam Muhammad Falahudin; Ai Lia Khotimah; Kasih Ariefta Budi; Busrol Aziz; Nurlinda Febriyani; Jasmine Assyifa

Ahmad Labib Majdi Universitas Islam Darussalam
Julita Farhani Universitas Islam Darussalam
Rena Wulansari Universitas Islam Darussalam
Nur Oktriani Wulan Dari Universitas Islam Darussalam
Alit Latifatul Fuadah Universitas Islam Darussalam
Munadhil Izzul Haqq Universitas Islam Darussalam
Adam Muhammad Falahudin Universitas Islam Darussalam
Ai Lia Khotimah Universitas Islam Darussalam
Kasih Ariefta Budi Universitas Islam Darussalam
Busrol Aziz Universitas Islam Darussalam
Nurlinda Febriyani Universitas Islam Darussalam
Jasmine Assyifa Universitas Islam Darussalam

Abstract

This study discusses the importance of Food Safety Permit or Home Industry Food (P-IRT) for micro, small, and medium enterprises (MSMEs) in the food sector. The purpose of this study is to analyze the role of P-IRT certificates in building consumer trust and expanding food product marketing networks. In this study, researchers used the Participatory Action Research (PAR) method with primary and secondary data sources, namely through observation, interviews, and literature studies. The results of the study indicate that P-IRT is not only a legal obligation, but also plays a strategic role in increasing consumer trust, opening wider market access, and increasing product competitiveness. The implication of this study is the importance of awareness and compliance of MSME food actors to obtain P-IRT as part of a sustainable business development strategy.

Urgensi Izin Keamanan Pangan (P-IRT) dalam Upaya Membangun Kepercayaan Konsumen dan Meningkatkan Jaringan Pemasaran

(Pengabdian kepada Masyarakat di Kelurahan Linggasari, Kecamatan Ciamis)

Abstract